I recently had an interesting conversation with a
friend of mine. We were talking about my training business, and
inevitably hourly rates were discussed. A local gym franchises
"personal training" rates were mentioned; the figure of $60 an hour
comes to mind. His comment to me was "That's a lot of money just to
look good". This got me thinking about a couple things, namely the
perception of value within the training industry, and also the
perception that the only reason to "workout" is to "look good".
So is a $60 an hour training rate a lot of money? Maybe, maybe not.
Depends on who is doing the training. For someone to stand next to you
during a workout and count reps while he talks on the cell phone -
Yes. For someone to shout in your ear "you can do it, come on, one
more rep" - Yes. Unfortunately there is far too much of that in the
business.
The second part of his objection actually annoyed me a bit. Do people
hire personal trainers so they can look good? Absolutely! Is looking
good a common goal of those who start working out on their own? I am
sure it is. Is that the primary reason I train clients? - I can say
absolutely truthfully that it is not. This isn't why I train myself
either. I view it as more of a beneficial side effect - a happy
coincidence.
So why do I workout and why do I pass that knowledge on to others?
There are a variety of reasons, but they generally fall into two
categories; performance, and health.
Performance - This can mean different things to different people. The
athlete wants to be able to run faster, jump higher, and have more
endurance in the sport setting. A person in the general population may
want to walk a few flights of stairs without getting winded, throw a
ball around with his kids without getting sore, or even get out of bed
in the morning without the aches and pains.
Health - This affects both the athlete as well as "average" folks, and
it covers a wide range of disciplines; nutrition, joint function, body
composition and disease prevention, just to name a few. A well rounded
trainer will be able to either address these issues when in his scope
of practice, or make the proper referral to other professionals when
this is indicated.
So is hiring a trainer worth it? Cost aside, what is the value of
hiring a trainer or physical preparation consultant? I would suggest a
good trainer will:
1. Take the time to get to know the prospective client before entering
into a training relationship with them. Let's face it, no one gets
along with everybody. Both parties should make sure they are
compatible and comfortable with each other before the training begins.
This can save a lot of frustration for both sides.
2. Take a complete history of the client, including medical history
and background, training history, lifestyle and eating questionnaires,
plus a motivation and goal worksheet. The more information that can
be gathered the greater the chance for a successful outcome.
3. Perform a complete physical assessment of the client, to include
but not limited to - Posture, gait, flexibility, and fitness analysis.
4. Communicate with the client and encourage input into program design
and implementation. Yes, an individual is hiring a trainer for his
expertise, but not many people like being dictated to and
micro-managed. Give and take between trainer and client helps the
trainer know better what is and isn't working, and keeps the client
engaged and active in the entire process.
5. Design programs with each individual client in mind -
personalization. This is the point of all the assessment work; to
evaluate strengths and weaknesses, and address these with the proper
training. This does not always mean getting the client stronger, often
times joint function and flexibility needs to be addressed first.
Starting off every client with the same canned program is a recipe for
failure.
6. Constantly reassess and seek improvement. In the client - a good
trainer evaluates every rep of every set. Reassessments must be done
on a regular basis in order to gauge improvement and adjust training.
In the trainer - a good trainer is constantly seeking to improve his
skill set and be more valuable to the client.
The bottom line is value vs. cost. If a trainer is in tune with his
client and getting results, cost is not an issue. Who would you rather
have train you, someone scraping for business or someone who is in
high demand because they are a professional who gets results? I'll
take door number two!
Dean Carlson is a certified personal trainer located in Concord, NH. His website is http://www.cr8health.com
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